Superette

At Subversive Capital, we are always on the lookout for the next big, bold idea. Investment ideas are generated not only by the founder, but also by the team. And while there is a due diligence process before making an investment, sometimes excitement, opportunity, and a feeling of inherent trust can be blinding. 

Subversive Capital brought together companies in April 2021 and raised $1 million for Superette, a Toronto and Ontario cannabis brand at the recommendation of the Subversive Capital team who were familiar with the founder. At the time, we were also laser focused on cannabis, and thought Superette fit in well with our other investments.

Long story, short– Superette, entered an oversaturated market. After opening and operating six retail locations, it filed for bankruptcy before being bought out by SNDL. 

WE made a decision based on the information that we had at the time of the investment. We’ve since tightened our process, diversified our portfolio and lessened the influence that personal relationships have on how we invest.